THE INDIAN CONTEXT
• 42% of university graduates are women; 27% enter the workforce
• Employees in the 20-30 years age group rated companies offering flexible working options and overseas opportunities amongst the top employers.14 India has the largest Gen Y population in the world comprising an estimated 426 million - as such these are statistics that few companies in India can afford to ignore.
• A 2011 survey by Mercer revealed that as many as 54% of employees in India were considering leaving their current positions.
• There is a significant drop off of women between junior and middle level positions (48%).
• Attrition amongst Gen Y, on average, is at 20% to 25%'.
• As the Indian economy expands and as job opportunities grow, companies risk losing talent if they do not cater or respond to their needs. Creating a workplace culture where employees feel valued, supported and able to develop their full potential to make best use of their unique talent, is critical to differentiating a company's employer brand.
ADVANTAGES OF A DIVERSE AND INCLUSIVE WORKFORCE
Researches world over has continually established that becoming gender diverse is a smart move and here is why:
•Improves employee engagement:
•Women make ideal workers because they are disciplined, loyal to the company and less likely to cause trouble or unionise
• Women tend to get less bored of their work, they're good workers.
• Fosters innovation and creativity
• Men and women have different viewpoints and ideas ultimately leading to superior performance at the business unit level as innovation and creativity are fostered.
• Framing Diversity in terms of its inventiveness, imagination, and competitiveness has been established as a smart practice for re-enlisting employees in organizational change.
• Increases revenue and client penetration
• A gender-diverse workforce provides easier access to resources, such as various sources of credit, multiple sources of information, and wider industry knowledge.
• Enables access to broader customer markets
• A gender-diverse workforce allows the company to serve an increasingly diverse customer base.
• Improves employer branding
• Gender diversity helps companies attract and retain talented women. This is especially relevant as more women join the labor force around the world.
• Increases business efficiency
• Gender diverse groups have higher collective intelligence and performance than homogeneous groups.
• Accounts for talent deficit
• India is likely to add 65 million jobs in the next decade and finding qualified talent ignoring the women talent pool can result in an uncalled for war for talent.
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